Watch HOW HUNDREDS of men and women tore off the body fat, exploded their energy, and completely rebuilt who they are.
Stop
Wasting
Time.
IT'S TIME TO BUILD A NEW IDENTITY.
Hundreds
Lives Changed
7+
Yrs Exp
175+
Community
Members
Watch This Video ↓
Watch First
See What We Do
A quick message from Brad on how Nova Coaching works and what to expect.
WATCH HERE
Video not playing? Watch it on Loom ↗
No Guesswork

We Don't Guess.
We Test Your Blood.

Most coaches hand you a meal plan and hope. We pull your bloodwork, find exactly what's holding you back, and build everything around it.

Your Plan, Based On Your Report

Training, nutrition and recovery shaped around your bloodwork report. Never a template.

Find What's Holding You Back

Low energy, stalled fat loss, poor recovery. We find the reason and fix the plan.

Re-Test. Prove The Progress.

Your health improves alongside your physique, and we track every change.

Your Blood Panel
Reviewed
HormonesTestosterone · Oestradiol
Reviewed
ThyroidTSH · T3 · T4
Reviewed
Vitamins & IronVitamin D · Ferritin · B12
Reviewed
Heart HealthCholesterol · Lipids
Reviewed
Blood SugarHbA1c · Glucose
Reviewed
Liver & KidneyOrgan health markers
Reviewed
Blood clinic code: Nova
Bloodwork review guides your coaching and is not a medical diagnosis. Always speak to your GP about any medical concerns.
We Won't Let You Fail.

Your coach checks in, adjusts your plan and holds you accountable every single week. If something isn't working, we change it fast. You won't be left on your own.

The Proof
Real People. Real Results.
Every one of these started exactly where you are now. Same doubts, same excuses. Different decision.
HundredsOf Lives Changed
Your Team
Meet The Coaches
Real coaches who've lived it. Not a bot, not a template — people who are invested in your result.
The Founder
Brad
Founder · Nova Coaching
8+
Yrs Industry
"Built from the ground up."
Brad built Nova from 8+ years of experience and has been operating at a high level since he was 19. Today his role goes beyond coaching. He oversees the whole system, setting:
  • The training programmes
  • How progress is built week to week
  • The standard every coach works to
  • What every client can expect
Every Nova coach works inside the framework Brad built and keeps refining. Nova isn't built around one personality. It's built on principles.
Brad, founder of Nova Coaching
Founder
Joe Longden
Competition Prep & Physique Coach
"Took it all the way to the stage."
Joe is our specialist in advanced physique work and competition prep. He's taken his own body all the way to a bodybuilding stage, and now he coaches clients through:
  • Getting into stage-ready condition
  • Advanced muscle-building phases
  • Fast, aggressive fat loss
  • Carefully planned peak weeks
  • Photoshoot prep, so you look your best on camera
If you're chasing the very top level of physique, Joe makes sure every detail is executed to that standard.
Dane Lomas
Head Coach
"I've been exactly where you are."
Dane coaches men who want a strong, well-balanced physique without letting their career or busy lifestyle slip. His focus is:
  • Building muscle you can keep
  • Losing fat and gaining muscle at the same time
  • Structure that lasts for the long run
  • Staying disciplined without burning out
  • Getting photoshoot-ready to show off the work
He helps clients build real momentum in the gym while still performing at their best in work and life.
Dane Lomas and Joe Longden
Dane Lomas & Joe Longden
The Process
How We Do It
01
01
Take Action
Discuss your goals to see if you are the right fit. No fluff — just an honest conversation about what it takes.
02
02
Tailored Programme
Built around your lifestyle, your goals and your bloodwork. No generic plans. No templates. Everything built for you specifically.
03
03
Full Roadmap
A complete plan with exact timeframes. You know where you're going and exactly how we get there.
04
04
Change Your Identity
Bloodwork review · Weekly adjustments · Daily 1-1 with your coach · Weekly check-ins · Educational portal · Community group.
More Than A Programme
Become Part Of Something.
This isn't just a coaching programme. It's a community of people who refuse to stay the same.
175+
Community Members
A private community of driven individuals — all pushing in the same direction. Daily accountability, wins shared, nobody left behind.
Monthly
Competitions
Cash prizes, best transformation awards, and real recognition every single month. We reward the people who show up.
1-1
Accountability
Daily 1-1 accountability with Brad, Dane or Joe directly. Not a bot. Not a template. Real coaching from real coaches who are invested in your result.
IT'S TIME TO BUILD
A NEW IDENTITY.
BOOK A CALL WITH THE TEAM →
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